How To Boost Your Shopify Store’s Speed For Better Seo Performance?
Think about how long we’ve been preoccupied with getting things done quickly. It’s as if we’re wired for speed and efficiency. In a couple of minutes, a bunch of kids will be racing each other on bikes or scooters. Humans began running automobiles in 1895 after the invention of the first one in 1886. There is a lot of fast food available on Shopify Store. We are sending messages over a computer-to-computer network. Delivery on the same day. Everywhere we turn, we see evidence of our insatiable desire for speed.
In 2022, I would argue that fixation with speed has matured into an expectation due to the fast growth of technology. Even actual goods may be delivered practically instantly because of the internet’s wealth of information. People are becoming increasingly impatient due to the ever-increasing desire for rapid gratification.
Shopify shop owners and managers should pay attention to the speed of their eCommerce websites. Online shopping is a fiercely competitive field, and it’s not uncommon to go up against giants like Amazon, which have entire departments dedicated to website optimization. It’s no longer enough to have a high-quality product with a market to be competitive. To stay on top of the competition, you must ensure your Shopify store and items.
optimized for search engine performance and speed
Consider the steps that most people will take when considering a product or service that piques their interest. They open Google on their phone to find what they’re looking for and start typing. They may pick from a plethora of possibilities in a matter of seconds. It is unlikely that your Shopify store would appear on the first page of Google search results if it had not been optimized.
Your eCommerce website’s loading speed is critical if you want to be found at the top of search engine results. Your potential buyer will leave your site if it does not load within a few seconds. Check out Google’s study on mobile page load speeds and bounce rates in the statistics below. Bounce rates rise by 125% if your website takes longer to load than before. Having a fast-loading website is no longer nice; it has become an expectation.
Optimize Your Shopify Store’s Speed For Search Engine Optimization
1. Pagespeed Insights By Google To Shopify Store
An excellent resource is the PageSpeed Insights Tool. It measures the speed of your page on desktop and mobile devices and provides an overall speed performance score. In addition, Page Speed Insights can help you identify and address any performance issues affecting your page speed.
2. Shopify Store Speed Test For Online Stores
A speed report is Shopify’s online business’s first and most important feature. This is an excellent starting step in evaluating the overall speed of your Shopify store. Regarding scoring, you can rest assured that Shopify is using Google Lighthouse performance measurements, which are used in Google’s search engine. Shopify also provides various solutions to help you speed up your online business.
You can discover the Online Store Speed Report by logging into your Shopify account, clicking on Analytics in the left navigation menu, and then clicking Reports. An overall speed score will tell you how your Shopify store stacks up against other stores in the same niche.
Before deciding which applications to utilize on your Shopify store, do some research and be cautious of the overall number of apps, you have installed. Shipping, emailing, soliciting customer feedback, and many more tasks may be handled with the help of various applications. Your Shopify shop should be as light as possible. Thus you should only employ applications that are necessary for your business.
Consider researching any program before you install it and disabling any features you won’t be using. Shopify’s most advanced developers can delete code that is no longer in use. This may be a good investment if you have many applications or a large store. If you haven’t used any of your applications in a while, remove them.
4. Images And Videos
The second most common cause of Shopify businesses taking too long to load is the presence of large picture files. The solution is shockingly straightforward! One of the simplest methods to increase the loading performance of your Shopify business is to compress photos. When feasible, you should reduce the size of your images. Using the JPEG file format may keep the image quality while lowering the file size.
Slowing down a Shopify business is almost often caused by videos. The most common practice is simply providing a link to a YouTube video on your page. You may easily add a video to your website or online business using this method, which makes sense. Uploading the movie to your computer and then putting it on your website can save a lot of server time and enhance your page’s loading speed.
There are plenty of excellent and poor themes to choose from. There are free and paid Shopify themes and third-party options, but it’s advisable first to understand what features are available in Shopify themes before deciding. Think about what features you want to include in your business and how you want it to look before deciding on a theme for your website.